Audi City
Store Design, Audit City, Blurring retail boundaries
Audi City, a highly prestigious digital car showroom in London’s Mayfair, has hundreds of consumers on a weekly basis, intrigued by the latest Audi models and ready to browse.
Idea
Billed as the digital ‘showroom of the future’ the Audi City showroom is designed to sell not only the cars but the brand itself. As the retail landscape evolves with digital technology, the brand chose to promote itself by blurring the lines between online and offline platforms, altering its prestigious showroom to accommodate the retail revolution.
Insight
Curating and installing a suite of retail elements, we transformed the physical identity of Audi City, demonstrating a cool experiential store design which blurs those digital/physical boundaries. Despite the physical environment, consumers can experience every combination of the Audi range through digital means and the location in London’s Mayfair only intensifies this shopping experience.
Completed with impactful window designs, a beautiful showcase display and key campaign graphics, the store highlights a holistic design from start to finish.
Realisation
From the windows at the store entrance through to the event table within the atmospheric lower ground floor, our installation of a sleek retail suite elevates the automotive experience.
Our opinion
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