VM & Display Awards 2026.
D4R wins at the VM & Display Awards for the adidas experiential zone in Sports Direct.
VM & DISPLAY AWARDS 2026
Awarded in the Customer Brand Experience sector.
We are thrilled to announce that Design4Retail took home a prestigious trophy at this year’s VM & Display Awards!
Our team attended the ceremony to celebrate the very best in visual merchandising, and we are incredibly proud to have won for our work on the adidas ‘Football Skill Zone’ within the Sports Direct Liverpool flagship.
Read more about the project: adidas x Sports Direct
This project was all about pushing the boundaries of retail through immersive design and interactive play. A huge thanks to adidas for trusting us with this vision and to the whole D4R team for their hard work in bringing it to life!
In the ever-evolving world of retail, the customer brand experience is more critical than ever. For the adidas activation, our goal was to go beyond traditional retail and create a high-performance environment that truly resonates with the adidas consumer. Blending a raw, industrial aesthetic with interactive gamification, we collaborated with adidas to engineer a space where brand identity meets physical engagement.
Winning this award is a testament to the hard work of our design and production teams, as well as the incredible collaborative spirit of the adidas team.
It reinforces our belief that when storytelling and retail design come together, the results are award-winning.
Let’s carry on the conversation…
