As the world adapts to lockdowns, curfews, and workplace hazard controls following the Coronavirus outbreak, the retail industry remains alive, despite the majority of sectors being ordered to close their doors to the public.
The disruption caused to the retail design industry by the aforementioned measures has been significant and will unquestionably have a consequential impact on the wider economy. Yet, as an industry renowned itself for disrupting the status quo, it refuses to be beaten at its own game.
In this article we will be highlighting the unforeseen generosity of brands and retailers through their not-for-profit business activity that will help the world to reacquaint and eventually repair. Changing their operations to put their otherwise idle resources to good use, brands and retailers have devoted themselves to reducing the impact of Coronavirus on our societies in the most selfless of ways, teaching us all a valuable lesson in compassion and morality at a time when we need it most.
The beauty sector has seen brands operating some of the largest operations yet in a feat to support governments in their missions to save as many lives as possible amidst the pandemic.
FASHION
Renowned for nurturing trends, we think that the fashion sector has hit on its most meaningful trend to-date, with a diverse ‘range’ inclusive of volunteering, production of PPE and large cash donations.
the fashion sector has hit on its most meaningful trend yet
Competitive by nature, the consumer electronics and automotive sectors are always looking for the next innovation that will capture the market. However, recently, these brands have a new competitor to contend with and are focusing their ‘drive to succeed’ on supporting those whose health is suffering as a result of the virus.
In this day and age, it is easy to assume that technology is the answer to everything – but fighting a real-life virus is where it falls short and is something that our tech geniuses have known for sometime with Bill Gates spending his retirement looking for solutions to problems that technology couldn’t fix. That said, there is no denying that technology has been invaluable to ensuring that everyone is kept informed about how to protect themselves from the virus, not to mention its ability to keep the economy churning (if only a bit) by enabling some workers to carry out their duties from home.
An industry hit the least by social distancing and confinement measures imposed by governments, it is remarkable that brands and retailers in this industry have been able to find time, aside from their normal duties, to pledge their support to society, by and large.
The entertainment industry has long been offering people with a much needed escape from reality, yet social distancing measures have meant that places of entertainment have had to close their doors to the public – leaving society without an ‘escape’ or way to spend their free time when they are most in need of the distraction. Alongside directly donating money to government objectives, we have also observed some brands setting themselves up online, with others altogether waiving their charges.
When Man Utd and Man City come together...
When society is given the all clear to come out of confinement, and brands and retailers are permitted to resume their normal duties, by nature we will seek the liberties that we have long been denied and the high street will become a hub of activity once again. This boom will not only be vital to our recovering economy as a whole but also a well-deserved reward for the generous acts of kindness shown by the aforementioned companies (and more). Not to be taken lightly, we truly believe that these acts of kindness will be remembered for a long time to come as consumers increasingly seek out brands with a moral and ethical purpose – a purpose that these brands have demonstrated when it truly matters.
