Amazon Fashion Pop-Up _
"A missed opportunity when considered in the context of the brands recent bolder activities"
The ever-expanding, $3bn profit-making monolith that is Amazon could be the brand most likely to cause unrest among competing retailers, and increase the challenges faced by retail designers such as ourselves.
With continuing talk of the ‘death of physical retail’, and with many retailers feeling the squeeze of competition with regards to convenience and technological advances, we were keen to see how Amazon’s latest foray into bricks and mortar spaces stands up against the rest of the high street’s innovators.
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