Charlotte Tilbury
Charlotte’s Glow Superstars + Pillow Talk Look
The opulent beauty and skincare brand has captivated the hearts and minds of Parisians following the launch of its shop-in-shop and a stunning collection of temporary pop-ups in Sephora, Paris, situated on the renowned Champs-Élysées.
Idea
Following their success in the UK, Charlotte Tilbury embarked on the voyage to Paris, focusing on its shop-in-shop in Sephora, where the brand took centre stage on the Champs-Élysées. The brand used temporary pop-ups to reflect on its bold and boutique look, extending the brand’s influence in this international flagship.
Insight
We were commissioned to technically develop, produce and install two immersive and experiential pop-ups that would provide an engaging insight into Charlotte Tilbury’s brand narrative.
Pillow Talk strips back the beaming art deco-esque themes radiated by Charlotte’s Glow Superstars to a rich, luscious boudoir; reflective of Charlotte Tilbury’s collection and clientele in their purest form.
Realisation
Charlotte Tilbury’s move into Paris extends the adoration and loyalty to the brand by consumers, with eager eyes on the cosmetic brand to see where they plan to pop up next.
Testimonial
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