Charlotte Tilbury
A journey to stardom
Instantly recognised by the glamorous rose-gold packaging, Charlotte Tilbury has taken the cosmetics market by storm with a philosophy centred around confidence, inner beauty and inspiration.
Idea
Understanding the fluidity of retail trends, Charlotte Tilbury stays one step ahead of the market; delighting its followers with pop-ups, events and exciting social media content. Hollywood Lips was just one of the thrilling campaigns to be launched, inspired by the ‘timeless glamour of the silver screen starlets’ but created for everyone.
Insight
With a concept centralised around Hollywood glamour, we developed a retail design identity which would take visitors on a journey to stardom. The pop-up is a blend of dazzling Hollywood lighting, opulent rich shades of burgundy and pink
with moments of glamour thrown in. Subtlety is left at the door, as Tilbury fans take their seat at a chair usually reserved for the Hollywood elite; immersing themselves in the glory of Hollywood Lips.
Realisation
As they continue their journey to cosmetic stardom, the brand masters the art of pop-up promotional spaces to inspire and delight. Just like Hollywood, this pop-up was the place to be. Taking over Selfridges London for just a week, it stole the limelight (and the hearts of Tilbury fans) with its ultra-glam aesthetic.
Our Opinion
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