A.P.C. Store Development, Coal Drops Yard
Store Development, A.P.C. Coal Drops Yard
Born from a reaction to the contemporary fashion trends in Paris, A.P.C has quickly become renowned for its tasteful, cool and well-tailored collection of wardrobe staples. With a growing presence across the UK, the brand chose Coal Drops Yard to launch their latest concept store.
Idea
As A.P.C. began planning their entrance into London’s most exciting new shopping destination, they once again collaborated with LAURENT DEROO ARCHITECTE to conceive an architectural design for the Coal Drops Yard store. An architectural practice with unrivalled experience in curating the A.P.C. brand at retail, LDA ensured that the brand’s arrival at CDY would be perfectly in tune with A.P.C.’s fashion-forward yet minimalist retail identity. Led by LDA’s architectural drawings and mindful of the site’s listed status, the focus was to deliver a sympathetic yet bold use of materiality within the iconic Coal Drops Yard.
Insight
We were commissioned by A.P.C. to collaborate with both the brand and the architectural firm in developing the conceptual design, which had been expertly conceived and managed by LDA. From the supply of design intent to detailed production drawings, our studio became the project guardians, responsible for evolving the beautiful concept into a fully realised store, in close collaboration with LDA.
Managing full site works and retail design, including contractor management, joinery, and flooring, we took great care in respecting the heritage of the listed building, resulting in the delivery of an A.P.C. store which met the high standards of the revered French label.
Realisation
A crafted, beautiful and tastefully minimalist store for A.P.C within Coal Drops Yard, one which not only belies the iconic brand and its founder, but marks the superb collaboration between brand, architect and creative agency.
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