The Rise of the Pop-Up _
A hunt for transient spaces
"A lack of flexibility in permanent locations, amongst a constantly evolving retail landscape, founded the basis of a hunt for transient retail spaces."
The death of the high-street’ is a grossly exaggerated headline, one which is bandied around by those whom have not considered the shift in both retailers and consumer trends. In actuality, the store format only dies when it becomes homogenous and tedious, a problem which the pop-up concept has sought to eradicate.
By creating a platform for brands to continuously adapt and evolve their strategies through temporary spaces, the pop-up format is persistent in its goal to revitalise and refresh the retail experience.
Our latest whitepaper discusses the varying forms of pop-up stores, the benefits of their place in retail and what the future holds for exciting temporary stores and events.