Standing out in retail, where visual disruption is sovereign _
The impact of branded spaces
Inclusive of pop-ups, flagship stores and concessions, branded spaces pay homage to the essence of a brand and capture the narrative.
In this article, we delve exclusively into the world of branded spaces within multi-retailer stores, often known as shop-in-shops, understanding the impact of brand experience and activation and revealing how they present opportunity to disrupt the market, whilst transporting your consumer into the world of dynamic retail.
According to Coresight Research, 75.7% of online shopping carts are abandoned, presenting an opportunity for physical retail to reclaim market share by offering experiences that go beyond the digital sphere. Branded spaces not only allow customers to make informed purchases but allows them to experience and interact with a brand first hand. A cohesive approach to retail solutions will not only ensures brand consistency but also creates opportunities that can be adapted across a variety of different retailers.
Multi-brand retailers serve as a home for individual brands, placing them alongside competitors and guiding shoppers through various departments before making a purchase. Retailers like JD, Sports Direct, Harrods, and Liberty’s exemplify how aesthetics, innovation, and narrative elevate physical retail. These retailers shape consumer expectations and showcase aspirational lifestyles, highlighting the benefits of a one-stop shop for all things sports, fashion, and luxury.
For instance, JD utilises bold branding and clear categorisation to create a distinct, high-end experience while ensuring each brand shines through with minimal outside influence. Whilst working alongside the JD estate, where we collaborated with top brands like The North Face, Under Armour and New Balance on various shop-in-shop concepts, we understood the importance of elevating their individual identities. Each brand brought something unique to the table, and we provided support from concept design through to project management and installation. Understanding the distinct creative identities of both JD and these brands was crucial in crafting immersive retail experiences that truly reflect their essence. This principle isn’t just relevant to JD; it’s essential for all collaborative projects, and we’ll explore our best practices below.
By bringing the outside in, we invited the Haibike consumer to explore this high-impact branded space. With a mission to conquer an omnichannel journey, we activated the space with easy-to-use technology, allowing customers to immerse themselves within the brand, it’s products and what they offer in more detail. Further enhancing the brands ethos, we incorporated dimensional biophilic design and topographical forms to represent the adventures that start with their Haibike purchase.
Through in-depth research and insight, followed by a careful process of conceptualisation, we were able to champion the consumers lifestyle and bring their aspirations to life. Overall, we were able to create a retail destination for expert riders that increased purchase desirability and told the brands story.
Focusing on the unique selling point of the The North Face, we actively used digital integration to highlight the extent of technology and innovation behind their products. Providing creative and technical support, we brought this vision to life with the use of transparent LED screens, branded strapping and illuminated headers. Creating a cohesive, visually striking experience for customers.
Whilst elevating their current concept and brand identity, we created a flexible solution for the JD estate that allowed them to cater to all store sizes, inclusive of premium, flagship stores.
Considering shopper pathways and sightlines, we adorned Therabody’s concession with aspirational lifestyle imagery, optimising brand visibility. Partnered with a neutral colour palette and natural materials we were able to nod towards the empathetic ethos of the brand. Directing customers to interactive play tables with these features enables them to explore and discover the product benefits, while educating them on the complete range of services offered by the Therabody brand, selling the dream and discovery for the future of wellness.
Looking to transform your multi-brand store and stand out in a crowded market?
Our goal is to foster strong connections between brands and products, ensuring you leave a memorable mark in the industry. From strategic planning and concept development to execution, we make your ideas come to life.