According to Coresight Research, 75.7% of online shopping carts are abandoned, presenting an opportunity for physical retail to reclaim market share by offering experiences that go beyond the digital sphere. Branded spaces not only allow customers to make informed purchases but allows them to experience and interact with a brand first hand. A cohesive approach to retail solutions will not only ensures brand consistency but also creates opportunities that can be adapted across a variety of different retailers.
Multi-brand retailers serve as a home for individual brands, placing them alongside competitors and guiding shoppers through various departments before making a purchase. Retailers like JD, Sports Direct, Harrods, and Liberty’s exemplify how aesthetics, innovation, and narrative elevate physical retail. These retailers shape consumer expectations and showcase aspirational lifestyles, highlighting the benefits of a one-stop shop for all things sports, fashion, and luxury.
For instance, JD utilises bold branding and clear categorisation to create a distinct, high-end experience while ensuring each brand shines through with minimal outside influence. Whilst working alongside the JD estate, where we collaborated with top brands like The North Face, Under Armour and New Balance on various shop-in-shop concepts, we understood the importance of elevating their individual identities. Each brand brought something unique to the table, and we provided support from concept design through to project management and installation. Understanding the distinct creative identities of both JD and these brands was crucial in crafting immersive retail experiences that truly reflect their essence. This principle isn’t just relevant to JD; it’s essential for all collaborative projects, and we’ll explore our best practices below.