D4R Help launch Victoria, Victoria Beckham & Nails Inc _
Our Use of Branding for Victoria Beckham’s Nail Varnish Launch
We have just helped Nails Inc with the exclusive launch of their Victoria, Victoria Beckham limited edition Nails Varnish launch. This great collaboration sees 2 unique nail polishes presented within a sleek new bottle design. The colours, Judo Red and Bamboo White have been inspired by the Spring Summer 2015 Victoria Beckham collection.
Design4Retail helped launch a suite in-store design collateral first launching in Selfridges UK before the worldwide launch. All materials and finishes reflect the premium nature of the brand and the white background helps the bottle and colours stand out in-store.
This follows on from the successful Alexa collaboration which landed in retail houses around the UK last year!
The use of branding is incredibly important in the product launch to ensure the brand essence is launched at the same time as the product, which in this case it was.