April 4th, 2018

Design 4Retail

The allure and glamour of Charlotte Tilbury is not limited to the impressive product range – it can also be discovered amongst their stunning retail locations.

With bold retail design ambitions, the Tilbury brand have called upon D4R in recent months to assist them with activating these. Most recently, we have been involved with the Hollywood Flawless Filter promotion – transforming Charlotte Tilbury windows across three key locations.

Working with Charlotte Tilbury’s global guidelines, we were on hand to develop, produce and install window displays which intensified the Hollywood glamour; a design which has quickly become synonymous with the brand.

Hollywood bulb lighting surrounds each window display, creating the perfect frame for the new flawless filter product range. Holographic vinyl’s on the windows call out to the product benefits with quirky statements such as ‘BLING IT’!

If you’ve read our previous posts regarding Charlotte Tilbury, you’ll know all about oversized products. And this project has been no different! Quickly becoming a trademark of their retail design outlets, both Covent Garden and Westfield windows feature an oversized bottle of the new complexion product – the flawless filter. Making even more of a statement, a faux red carpet runs up to the oversized bottle; assuming even more Hollywood glamour.

Inside, counter clads manufactured with their signature holographic and blush nude starburst are another call out to the new flawless product.

With sensational Hollywood lighting, holographic blush wraps, oversized products and neon lighting – this launch is entirely Charlotte Tilbury.

The brand is no stranger to making statements and we relished in bringing this launch to life for them.

Every trend has an opposite, a counterpart that is its antithesis, and these ‘design dualities’ is precisely what our latest insight report explores. Delving into these dualities is not merely about style; it’s decoding the unspoken conversation of fractured communities, seeking pathways for bridge building through forms that reflect our division. Request the report!