Updating the club shop
Our latest story features the evolution of the Cardiff City Football Club store, a revisit for the D4R team as we originally implemented the space back in 2015.
A slightly different project for our portfolio with consumer mindsets shifting to include fans and tourists, as well as the keen shopper.
In their latest update, Cardiff City Football Club desired to reconfigure their existing space, utilising the D4R team to set this brief in motion. However, our brief became one of two parts, as we also worked closely with Adidas to achieve their brief of increasing branded footprint within the club shop.