Barnardo’s Superstore _
Barnardo’s opens first ever Superstore in Coventry City Centre
The Barnardo’s Superstore opened its doors for the first time in October following a launch campaign made up of several bold and ultra-colourful marketing communications.
Invited to support this iconic Superstore launch, d4r helped to develop the campaign’s messaging and artworked a series of campaign assets based on an existing concept and toolkit of creative assets supplied by Barnardo’s.
Our creative studio prepared the campaign communications for an array of marketing formats and methods of delivery. This included both static and animated artworks for an array of OOH advertising, including for local bus stop ads and digi-vans (digital ad vans) to broadcast the launch, among others.
Also notice the two Christmas windows that flank the store’s entrance. These feature as part of a wider Christmas campaign, designed and developed by d4r, which has been rolled out to Barnardo’s stores across the UK. Learn more…