adidas x Ivy Park _
"the partnership of a lifetime" - Beyoncé
A brand renowned for its collaborations, this month we see adidas partnering with Ivy Park; a label co-founded by Sir Philip Green and the Queen B herself, Beyoncé Giselle Knowles-Carter.
The timely launch of this new activewear clothing line has been greatly anticipated by adidas, Beyoncé and athleisure fans alike, and can now be browsed inside JD’s London Flagship.
We were elected to curate a shoppable launch zone at the JD Oxford Street store which would brandish the new adidas x Ivy Park range of apparel, footwear and accessories, using elements of the JD toolkit and Ivy Park graphics.
Complete with impactful floor graphics which made clever use of the JD toolkit, new accessory units, footwear plinths and footwear towers to distinguish the range’s hero products, we designed, developed, produced and installed an effective launch zone defining this long-awaited collaboration.