‘The death of the high-street’ is a grossly exaggerated headline, one which is bandied around by those whom have not considered the shift in both retailers and consumer trends. In actuality, the store format only dies when it becomes homogenous and tedious, a problem which the pop-up concept has sought to eradicate. By creating a platform for brands to continuously adapt and evolve their strategies through temporary spaces, the pop-up format is persistent in its goal to revitalise and refresh the retail experience.
Long ago, retailers worked hard to secure the longest possible leases on the ‘perfect’ store location, believing that longevity and success fell hand-in-hand. However, the practise of permanency did nothing to protect against the unforeseeable changes: shifting demographics, rise in location popularity, the continuous growth of digital applications and more. This lack of flexibility in permanent locations, amongst a constantly evolving retail landscape, founded the basis of a hunt for transient retail spaces – quickly becoming referred to as ‘the pop-up’.
As they continue to revolutionise retail, the pop-up has exceeded expectations as a sales tool, becoming a platform for activation, brand admiration and undeniable social buzz...
Our latest whitepaper features more information on the rising pop-up trend, the countless formats and our thoughts on the future. To receive our full whitepaper, simply email email@example.com