June 14th, 2022

Lucy Mister

Insight article

Retail Rituals

A more considered, holistic and purposeful approach to “experiential retail”


_01 Retail Rituals. Explained.
_02 Why are brands integrating retail rituals into their b&m strategies?
_03 Creating a contemplative retail environment supportive of retail rituals
_04 Our Thoughts: The Longevity of retail rituals as a micro-trend



What are retail rituals?

In short, retail rituals are the steps that make up the journey to purchase. It is the experience that the customer has when visiting a brand’s bricks-and-mortar store/s, and a shopping journey that has been orchestrated by the brand for enhanced brand storytelling. Retail rituals are arguably a more considered, holistic and purposeful approach to “experiential retail”.

In this report…

… we explain further what we mean by “Retail Rituals”, and explore other related notions, such as “Slow-Tail”. We also explore why brands are integrating Retail Rituals into their bricks-and-mortar strategies, and identify best-practices for introducing Retail Rituals via “contemplative” store design. Lastly, we offer our thoughts on the longevity of Retail Rituals as a micro-trend.

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Retail Rituals

Interested in your brand's instore CX? Welcome to the club! In our latest insight report, we explore how brands are leveraging retail rituals for improved CX... GET THE INSIGHT REPORT