Tapping Into TikTok
Why you should be leveraging TikTok throughout your entire marketing operations.
TikTok doesn’t just concern digital marketers! In our latest retail insight report, we take a look at why you should be leveraging TikTok throughout your entire marketing operations, both online and offline.
Report contents
1. TIKTOK: UNDER THE SPOTLIGHT
We take a look at how the exponential rise in popularity of TikTok has started to outperform the freshly formed giant of Meta, before exploring its influence on society and a plethora of features that are unique to the platform.
2. WHAT’S TIKTOK TRENDING? TWO THINGS TO WATCH OUT FOR IN 2023 AS A B2C MARKETER
We take a look at the rise of TikTok Agents and (De)influencers, exploring what they mean for traditional feedback-channels and the leisure and hospitality industry.
3. HOW TO BEAT THE ALGORITHM & WIN ON TIKTOK
We take a look at a number of ways that businesses, big and small, can increase their chances of success when using TikTok to promote their brand and products.
4. LEVERAGING TIKTOK OFFLINE: A NEW ERA OF “PHYGITAL”
We explore how brands can increase offline engagement and sales through the power of social listening – and react to what they “hear”!
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