Liquid Futures – A spirit and beverage retail report

In this report, we explore how, the world of beverage and spirits is shifting. Unveiling the reasons behind the rise of ‘No & Low’, and how brands are experimenting to grow interest in the drinks sector, building a new following of imbibers.

We may be drinking less — and some not at all — but the culture of drinking is far from fading. It is evolving. Tomorrow’s libation will be defined by provenance, wellness, immersive experience, and the social rituals that bring people together.