Keeping Mum _
A captive audience
"Unlike so many other sectors and categories, those shopping for mother and baby are doing so out of necessity, and often at speed."
Pregnancy is naturally a time of great transition for every expectant Mum. Their lives are about to alter in so many ways, and their old habits and well-worn lifestyles must change.
During such a transformative phase, it’s only natural that their buying behaviour will adapt too and we believe there are a wealth of opportunities for brands and retailers to meet and exceed their unique set of needs and expectations.
Recently, we have been delving into the mind sets, motivations and shopping behaviour of mothers-to-be, and here we share some of the key insights we have uncovered.