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July 10th, 2023

Design 4Retail

Insight article

In-store comms, social media content, and product packaging are all informed by graphics to convey impactful and memorable messages, and we understand the importance of ensuring our comms are evolving with the changing consumer.

[Image Credit: Weekly Inspiration Dose]

As part of our wider design practice at D4R, we pay close attention to how macro trends affect our disciplines and in this report we are highlighting graphics, and how these trends are translated into 2D forms.

Following the exploration of maximalism throughout June and the focus being on minimalism for July, this report combines the two, discussing what’s driven both movements in further detail, what this looks like in practice, and examples of brands who are already responding to this shift.

 

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Every trend has an opposite, a counterpart that is its antithesis, and these ‘design dualities’ is precisely what our latest insight report explores. Delving into these dualities is not merely about style; it’s decoding the unspoken conversation of fractured communities, seeking pathways for bridge building through forms that reflect our division. Request the report!