September 27th, 2021

Design 4Retail

Insight article

The need for brands to understand consumer behaviours and employ creative innovation is more important than ever.

Innovation is driving significant changes across the whole spectrum of retail.

Brands are re-imagining customer service, leveraging digital as never before, transforming experience, and investing in dynamic, interactive spaces.

In this report, we discuss:

_What storytelling is for brands and retailers.

_Which trends are impacting how physical retail fits into a wider brand and commerce landscape.

_The factors to consider for successful brand storytelling at physical retail.

_Case studies that illustrate best-in-class examples of brand and retail storytelling.

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