April 4th, 2016

Design 4Retail

Everyone is taking selfies nowadays so why shouldn’t the mannequins? That is exactly what River Island have done in their stores for their spring/summer 16 displays! Developed by SFD and their nude range of figures they have created a set of mannequins that hold a phone as if they are taking a picture.

Together they have created a great talking point in store as well as a fantastic photo opportunity for the customers. It adds a sense of fun to their windows and in store displays showing that their young, fresh and up to date with their customer base.

Every trend has an opposite, a counterpart that is its antithesis, and these ‘design dualities’ is precisely what our latest insight report explores. Delving into these dualities is not merely about style; it’s decoding the unspoken conversation of fractured communities, seeking pathways for bridge building through forms that reflect our division. Request the report!