April 4th, 2016

Design 4Retail

Everyone is taking selfies nowadays so why shouldn’t the mannequins? That is exactly what River Island have done in their stores for their spring/summer 16 displays! Developed by SFD and their nude range of figures they have created a set of mannequins that hold a phone as if they are taking a picture.

Together they have created a great talking point in store as well as a fantastic photo opportunity for the customers. It adds a sense of fun to their windows and in store displays showing that their young, fresh and up to date with their customer base.

Retail Rituals

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