In this article we’ll be delving into: [Image Credit: Natasha Levy]
_ Tactile Therapy
_ The Hobby Economy
_ Cultivating Craft
_ Capturing Culture
While craftsmanship is associated with skill, dedication and quality, there can often be negative connotations associated to it as well, branding craft as amateur, unpolished, and rigid. Amateur and rigid, we disagree, but unpolished? Perhaps yes but we believe this can be what adds character to design and helps to provide a refreshing alterative to the mass production that consumers are looking to reject.
On the surface, luxury is usually associated with glitz and glamour, high price points and hyper-exclusivity, but this isn’t always the case. We believe luxury can be about craft too. Many luxury brands are known for their exceptional craftsmanship through the attention to detail, artistry, and power of storytelling.
Retail responds to consumers’ wants and needs, their values and standpoints, as well as their aspirations. So much so that if brand’s do not align with the evolving consumer, it can be the reason for a consumer not investing in your brand again. In our previous blog we discussed why we have seen a resurgence of craft culture but in this article, we will be revealing how craft can be translated into retail design solutions. The idea that consumers are learning to recognise and reclaim the value of their leisure time supports the notion that consumers are looking for retail spaces that also respond to this change. Consumers are wanting to shop in spaces that reflect their personality.
This can be achieved through several ways. The following examples are definitely not an exhaustive list but could spark inspiration for your instore brand identity that celebrates craft…
