September 15th, 2016

Design 4Retail

Monsoon has launched its new store concept at its flagship store in London’s White City shopping centre.

‘Living Canvas’

This is a new digital facia that features above the store’s entrance. Their new digital canvas is engaging and inviting for customers as well as bringing the brand alive by interacting with Monsoon’s latest prints and products.

The use of this technology allows the brand to change the imagery that is displayed, this ensures the technology is future proof and ensures flexibility. Monsoon can also update the images that are shown which means the new season’s products can be highlighted in full view of every customer. The interchangeable nature of this technology ensures every background on this screen is seasonally appropriate.

This new storefront puts more emphasis on the customer’s shopping experience which is becoming ever more popular on the UK high street.

Designed by Engage Works