zzz Lighthouse Brand Identity - Design4Retail‎
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April 6th, 2019

Design 4Retail

The Leicestershire Police service continually support the local community and when they desired to relaunch a dedicated evidence centre for children.

We were honoured to be appointed as the creative agency responsible for their branding.  Branded as ‘The Lighthouse’, the centre is a safe space for children who have been victims of assault or the witness of a serious crime / event.

The location is kept discreet and the Leicestershire Police team strive to maintain a relaxing environment with the centre, ensuring that every young person feels as comfortable as possible in what can be a very distressing time.

Originally launched as the St Bernard’s Centre, the safe space required modernisation as part of its relaunch. We defined a brand identity for The Lighthouse, creating a logo which would become the firm stamp for this revitalised centre.

This identity expanded to include letterheads, business cards, artwork for the building interior and signage for the exterior; but at the forefront of our design thinking were the children who would be supported in this centre.

The exterior signage needed to be discreet but clear and welcoming, the colourways had positive connotations at their core and the overall brand aesthetic was centralised around the concept of safe environments.

We were invited to the launch of The Lighthouse on the 3rd September, meeting the team behind this fantastic project within Leicestershire.

The impressive building, a collaborative project between the police force and external bodies, is now open and will continue to thrive as a welcoming environment to young people across the county.

"Supporting local communities"