July 3rd, 2019

With the revolutionary Coal Drops Yard opening last year and the constant evolution of Kings Cross, this area of London has become a hub of shopping activity and hipster brunches.

As it attracts a mixture of fashion-forward locals and souvenir-hunting travellers, Jimmy Fairly choose to interact with a wealth of consumers with their latest pop-up in St Pancras. A brand dedicated to high-fashion eyewear without the impossible prices, Jimmy Fairly have spent the last few years expanding from the French market and making a name for themselves across the UK with London stores. A pleasure to work with the brand on their latest implementation of the pop-up store for direct-to-consumer-eyewear. Perfect timing for a great summer ahead….

Every trend has an opposite, a counterpart that is its antithesis, and these ‘design dualities’ is precisely what our latest insight report explores. Delving into these dualities is not merely about style; it’s decoding the unspoken conversation of fractured communities, seeking pathways for bridge building through forms that reflect our division. Request the report!