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Jimmy Fairly

Design 4Retail
Project
Jimmy Fairly

Fashion forward eyewear

With the revolutionary Coal Drops Yard opening last year and the constant evolution of Kings Cross, this area of London has become a hub of shopping activity and hipster brunches.

As it attracts a mixture of fashion-forward locals and souvenir-hunting travellers, Jimmy Fairly choose to interact with a wealth of consumers with their latest pop-up in St Pancras. A brand dedicated to high-fashion eyewear without the impossible prices, Jimmy Fairly have spent the last few years expanding from the French market and making a name for themselves across the UK with London stores. A pleasure to work with the brand on their latest implementation of the pop-up store for direct-to-consumer-eyewear. Perfect timing for a great summer ahead….