Dare 2b _
Spring/Summer 2022 Window Campaign
Design4Retail designs a trilogy of Dare 2b ss22 windows for Europe-wide rollout
We were invited by Dare 2b to design a trilogy of SS22 windows which would feature its We Move campaign promoting an activewear collection “designed to move”, its Reach Your Peak campaign promoting a mountain wear collection “infused with technology”, and The Laura Whitmore Active Edit – a women’s activewear collection endorsed by the esteemed Love Island presenter.
Using existing campaign assets, Dare 2b challenged us to translate the digital campaigns into three creative concepts that could be readily applied to select windows across Europe. Our studio combined colour palettes, visuals, and campaign copy to design a series of visually striking windows that exhibit a strength and energy reflective of the premium outdoor and active wear brand.
We look forward to seeing more of our designs being brought to life as the roll-out ensues!