July 24th, 2015

Design 4Retail

The Work It campaign is all about the modern professional. The iconic Oxford Street window displays have been renovated to give a playful feel of the modern working world of today using from everyday objects to fortune cookies.
Each of the different windows displays a different story that invites the public to envisage the role of work in our daily lives.

hroughout this campaign, Selfridges have charted the influence of workplace in the lives of six diverse professionals: Oriole Cullen, Charlie & Joe Casely, Goldie Sayers, Hywel Davies and Morgwn Rimel.
Check out their stories at:

Read our latest insight report exploring the new & increasingly popular retail formats that we should expect to see in 2022 and beyond... Get the Insight Report