July 24th, 2015

Design 4Retail

The Work It campaign is all about the modern professional. The iconic Oxford Street window displays have been renovated to give a playful feel of the modern working world of today using from everyday objects to fortune cookies.
Each of the different windows displays a different story that invites the public to envisage the role of work in our daily lives.

hroughout this campaign, Selfridges have charted the influence of workplace in the lives of six diverse professionals: Oriole Cullen, Charlie & Joe Casely, Goldie Sayers, Hywel Davies and Morgwn Rimel.
Check out their stories at:

Every trend has an opposite, a counterpart that is its antithesis, and these ‘design dualities’ is precisely what our latest insight report explores. Delving into these dualities is not merely about style; it’s decoding the unspoken conversation of fractured communities, seeking pathways for bridge building through forms that reflect our division. Request the report!