Aging Fearlessly, by Design _
Modern Age Clinic and the rise of unapologetic aging.
“Your prime? Still ahead of you”
– Modern Age
Modern Age, a cutting-edge clinic, blends aesthetics and science to deliver a novel approach to wellness and beauty. The clinic merges innovative design with evidence-based healthcare, creating a welcoming and personalised experience that empowers individuals to embrace their ‘subjective age’ – the feeling of well-being over chronological years.
Holistic wellness: a service for ‘subjective’ agers
The 418-square-meter New York flagship transcends the typical sterile medical environment. Inspired by the human form, the space features a sleek exterior leading into a vibrant welcome lounge. Beige, lime-washed walls and bold design elements create a spa-like atmosphere with a focus on relaxation and delighting the senses through textures, light gradients, and natural materials.
The design playfully integrates both contemporary and traditional elements, reflecting the concept of aging and embracing temporality. Surrealist furniture and a backlit product display contrast with the grandeur of 5.18-meter-tall Corinthian columns, creating a unique and balanced aesthetic.
Modern Age elevates the customer experience by incorporating multi-sensory elements. Fresh floral arrangements with medicinal scents and a calming playlist contribute to a relaxing atmosphere. The space also features a cozy reading nook with a curated selection of wellness books, inviting visitors to further explore their well-being journeys. After their treatments, visitors can utilise the refresh stations. Each station is equipped with an organically shaped mirror and clad in marbled terracotta-toned tiles, providing a space for reflection and post-treatment care.
Unapologetic aging, unapologetic design
The concept of “unapologetic aging” isn’t confined solely to personal philosophy; it necessitates a paradigm shift in design thinking. Modern Age stands as a beacon, demonstrating that aging-focused design can be not only aesthetically stimulating but also meticulously crafted for functionality. This approach shatters the outdated stereotype that equates maturity with a preference for bland or outdated aesthetics.
In reality, as Modern Age so effectively illustrates, thoughtful design that prioritises both form and function resonates with individuals across the age spectrum. This inclusive philosophy fosters not just a more welcoming environment but also a design that remains relevant and visually appealing over time. This shift towards “unapologetic design” aligns perfectly with the growing trend of Boomer-consumers who actively seek out experiences and products that reflect their vibrant lifestyles. By embracing this philosophy, we can create spaces that cater to the evolving needs and desires of a generation that is redefining what it means to age.
Boomers and beyond…
We’re thinking strategically about generational demographics, their key characteristics and how the big picture affects the brands we collaborate with. Want to discover how we can elevate your brand with our strategic approach?
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You can find more information about Boomers-Rethinking-Purpose by clicking on the link.