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adidas football sign

July 7th, 2017

Design 4Retail

This week, we discuss the adidas Copa bootwall story!

We collaborated with the adidas team to implement their latest campaign: the Copa footwear range. Not just a singular installation – the Copa bootwalls were implemented in 79 premium adidas locations across the UK and Ireland; including Harrods 5th Floor and the Manchester United Club Shop.

Copa, Manchester

Copa, Manchester

However, it’s not the amount of installations that become the crux of our project story; it is the variance in design from location to location. A visitor to each space would recognise the new adidas global fixtures, especially the recognisable concrete effect design. But in addition to these global designs, our own bespoke fixtures – designed and manufactured by D4R – can be found incorporated into the boot walls.

copa bootwall

Copa, Harrods

copa harrods
copa bootwall adidas store

Copa, MUFC

COPA MUFC adidas boot
Copa outclass

Copa, Ireland

Cope ireland

Each location has a slightly different finish, adhering to the adidas guidelines but also pushing the boundaries a little when it comes to design.

The story of this project is a collaborative one and we hope to share plenty more projects with this ever-evolving sports brand soon.

Every trend has an opposite, a counterpart that is its antithesis, and these ‘design dualities’ is precisely what our latest insight report explores. Delving into these dualities is not merely about style; it’s decoding the unspoken conversation of fractured communities, seeking pathways for bridge building through forms that reflect our division. Request the report!