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Marketing Executive

Marketing Exec roles and responsibilities

Role reports to Head of New Business & Marketing

Location is Lutterworth, South Leicestershire

Full time role

 

Trends and Insight

  • Desk based research for client, pitch and new business proposals
  • Field based research for client, pitch and new business proposals
  • Assist with whitepaper content creation for thought section on website
  • Assist with content for monthly emailers to aid new business approach
  • Website copywriting for thought and blog content

Website

  • Manage external website agency to implement any changes to the site
  • Manage the website back office and new content as and when required
  • Update new project case studies are added to the website on a regular basis

Marketing

  • Help implement and monitor the social media strategy alongside (FB, Linked In, Instagram, Twitter) to increase following and visibility
  • Keep the website content up to date
  • Manage SEO, PPC work done by external web agency
  • Help arrange photography of new projects
  • Help keep credentials document up to date
  • Assist with trade show events such as Retail Expo and Euroshop
  • Keep marketing collateral up to date
  • Attend relevant trade show and events to gather insight for content creation

PR

  • Form relationships with contacts retail magazines
  • Request media packs so we have visibility of the content and themes
  • Provide content for editorial in magazines
  • Provide press releases for key projects

New business support

  • Respond to any inbound new business enquiries which come via the website or people calling in and screen these before passing them on the BDM
  • Help prepare appropriate follow ups and approach proposals
  • Assist BDM in any marketing activity and content as and when required, creation of templates for email campaigns or case studies/creds presentations for new business meetings

 

If this sounds like you, then we’re interested. Drop us a CV and most importantly tell us why you’re the one for us! – careers@design4retail.co.uk

 

 

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