D4R complete Reebok concession Stadium Hamburg

Following on from the Adidas retail environment designed by D4r for the Hamburg stadium store, D4r have also managed and installed the Reebok area within the stadium store too.

The store is old school gymnasium themed with engineered wood panels on the walls with steel frames to display the product and steel low pendant lighting. The design is made up of simple geometric shapes shown as floor features and solid shapes. The area also includes many vm opportunities to engage with the consumer.

Overall another great opportunity for D4r to work with an international leading sports brand at such a fantastic location.


  • Branded Space
  • Installation
  • Production
  • Retail Design