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April 5th, 2019

Design 4Retail

"The impactful displays radiate a sense of Hollywood glamour, with statement lighting and graphics of sultry-eyes."

Gold statement lettering features as part of the first window display, with a large-scale replica of the legendary brows wand hanging above. The second window is slightly more full with a large lightbox, highlighting the many benefits of using Charlotte Tilbury’s Legendary Brows collection. The lightbox allows for the before and after photographs to resonate with customers, inviting beauty lovers to check out the legendary brow wand for themselves.

As the competition to find the perfect brow increases, the Charlotte Tilbury brand promote their understanding of this beauty trend through this impactful window display – installed at both Covent Garden and Westfield White City.

The combination of statement lettering, large-scale gold wand and highly glamorous lighting make for an eye-catching display; flawlessly promoting the legendary brows collection from Charlotte Tilbury. If you haven’t visited before, we recommend taking a closer look at the new window displays and venturing inside to fully experience the luxury brand.

Every trend has an opposite, a counterpart that is its antithesis, and these ‘design dualities’ is precisely what our latest insight report explores. Delving into these dualities is not merely about style; it’s decoding the unspoken conversation of fractured communities, seeking pathways for bridge building through forms that reflect our division. Request the report!