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January 11th, 2018

Design 4Retail

“The world’s first zero waste store creates an entirely new kind of shopping environment with the launch of its flagship store,marrying industrial design with contemporary art. The new retail concept speaks to the heart of its values, collection and core materials.”

Bottletop opens a new store on Regent Street, London! We couldn’t wait to talk about it…

Inside bottle top new store
Shoppers inside new bottletop store

Bottletop – a British and ethical fashion brand has opened its latest store, situated at 84 Regent Street. Their inspiration and styles are  industrial design married with contemporary art. They have set out to create an entirely new kind of shopping experience, as well as an overall environment through the development of its flagship Regent Street retail concept; a concept that speaks to the heart of its values, collection, story and core materials – raw metal and certified Amazon zero deforestation leather.

Window display in the new bottletop store

Inspired by the sculpture of a ‘can’, minus the ring pull, created by contemporary artist Rachel Whiteread, BOTTLETOP Co-Founder Oliver Wayman set out to create a metal canopy, which supports the presentation of the collection in store and alters the sensation of the space.

roof design in the new bottletop store

They have a co-founder named Oliver Wayman, who set out to expound and multiply this concept to create a metal canopy, which could frame and support the presentation of the collection and after the sensation of the space; to enable the customer to truly feel like they had entered a new world – the world of Bottletop.

Keep on the look out for this store, its definitely an eye-catcher!

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