We ensure that your story, your brand, your campaign, is heard among the noise of the cluttered retail landscape. Whether it be via digital, print or social, we create tailored content that works across your marketing channels to ensure that your message is as impactful and far-reaching as possible. Our vast insight into the industry allows us to develop creative, service-led and transactional touchpoints which aid the consumer experience from e-commerce through to brick-and-mortar.
DESIGNING A SPRING-STYLE CAMPAIGN
Fishpools reached out to d4r for support with designing a marketing campaign activation that would carry Fishpools’ brand identity into the temperate zone with new marketing communications, including website graphics, updated product snaps, brochure and instore POS. We created an impactful campaign concept which would operate seamlessly across the various marketing disciplines and channels of communication, from planning and delivering photoshoots with artistic directive to web asset creation, copywriting and brochure development and artworking.
BRAND-LED FAN ENGAGEMENT
Responding to the brief, we exhibited club heritage and showcased iconic club moments – connecting the fans of today with the fans of the past to encourage ultimate fan engagement. This was achieved via the development of creative campaign messaging and tone-of-voice which would also celebrate the special partnership between brand and club. We created a series of in-store focal points by way of using strong graphics, confident lighting and digital screens displaying dynamic content to create engaging touchpoints and influence customer journey - a combination that would ultimately bring a sense of theatre and showmanship to the retail environment.
THE STADIUM CONCEPT
Incorporating the stadium concept, this store focuses on improving the customer journey with storytelling touch-points. Encouraging a consumer-led experience, a combination of digital and print marketing communications help to guide visitors around the store whilst also elevating the adidas brand. adidas x MUFC kit launch campaign assets including film animations and player photoshoots are displayed on digital screens, lightboxes and mesh fabric graphic panels for effective brand communication and immersion.