We ensure that your story, your brand, and your retail design campaign is heard among the noise of the cluttered retail landscape. Whether it be via digital, print, or social, we create tailored omnichannel content that works seamlessly across your marketing channels to ensure that your message is as impactful and far-reaching as possible. Our vast insight into the industry allows us to develop creative, service-led, and transactional touchpoints which aid the consumer experience from e-commerce through to brick-and-mortar.
PRODUCT LAUNCH MARKETING CAMPAIGN
*EXCLUSIVE TO SPORTS DIRECT*
Having previously undertaken several successful seasonal and product launch marketing campaigns in Sports Direct, adidas appointed D4R to support the delivery and execution of a formidable omnichannel marketing activation introducing a new generation of its high-performance, 4DFWD running shoes! From storyteller launch zones, footwear walls, and midfloor bays to a stairwell, gait analysis zone and store entrance, we created a kit of 4DFWD campaign assets that could be applied to existing adidas retail systems, and other areas appointed for temporary use by adidas within the Sports Direct stores. Our design studio took inspiration from the supplied campaign visuals to create artwork that would suitably clad key elements of these retail systems, including launch zone plinths, wall bay graphic panels, footwear display podiums, and stair and entrance walls.
With the unique 3D printing technique used in the production of the running shoes being at the centre of this campaign, we incorporated depictions of the 4DFWD midsole throughout, from strut card holders and category headers to shelves and hero shoe risers. Among the displays, we featured a real-life 4DFWD midsole sample that people can touch and feel, alongside displaying campaign messaging that seeks to educate customers about the running shoes’ performance-boosting benefits for increased purchasing confidence. We further took inspiration from the product and supplied creative by incorporating 3D elements into ordinarily 2D displays, transformed existing visuals from the 4DFWD campaign into motion graphics to enhance brand presence in-store, and installed fluorescent orange acrylic hero product showcase displays and header panels to encourage an enhanced level of interaction from shoppers.
DESIGNING A SPRING-STYLE CAMPAIGN
Fishpools reached out to d4r for support with designing a omnichannel marketing campaign activation that would carry Fishpools’ brand identity into the temperate zone with new marketing communications, including website graphics, updated product snaps, brochure and instore POS. We created an impactful campaign concept which would operate seamlessly across the various marketing disciplines and channels of communication, from planning and delivering photoshoots with artistic directive to web asset creation, copywriting and brochure development and artworking.
BRAND-LED FAN ENGAGEMENT
Responding to the brief, we exhibited club heritage and showcased iconic club moments – connecting the fans of today with the fans of the past to encourage ultimate fan engagement. This was achieved via the development of creative omnichannel campaign messaging and tone-of-voice which would also celebrate the special partnership between brand and club. We created a series of in-store focal points by way of using strong graphics, confident lighting and digital screens displaying dynamic content to create engaging touchpoints and influence customer journey - a combination that would ultimately bring a sense of theatre and showmanship to the retail environment.
THE STADIUM CONCEPT
Incorporating the stadium concept, this store focuses on improving the customer journey with storytelling touch-points. Encouraging a consumer-led experience, a combination of digital and print marketing communications help to guide visitors around the store whilst also elevating the adidas brand. adidas x MUFC kit launch campaign assets including film animations and player photoshoots are displayed on digital screens, lightboxes and mesh fabric graphic panels for effective brand communication and immersion.