Back in the 1920 window displays were the big advertising tool. If you wanted customers to purchase your products you had to pull them in with tantalising imagery.
Almost a hundred years later things haven’t really changed, retail stores are still trying their best to come up with the best designs possible to draw the punters in through their door and spend their hard earned cash.
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It’s an interesting proposition; with waves of booklovers migrating to the use of electronic readers and buying e-books (waterstones.com sells approximately 30 e-books per hour from its stock of 15,000 titles) – will it mean both a demise in traditional tactile bookselling and an onslaught of inventive store displays to compete with Amazon, their online foe?
Despite the hit the bookselling market has already taken from Sony’s Reader product, Amazon will be launching their own version of the e-reader, the Kindle internationally this month, finally allowing UK users to purchase the wireless wonder than can download books in less than a minute via 3G technology. Launched to the US in late 2007, it is estimated that there will be over a million users of the Kindle by the end of 2009.
It’s definitely the season for it as stores worldwide get ghostly in preparation for Halloween, but some retailers are taking the theme further than what’s deemed appropriate or necessary by the public and producing window displays that are considered irresponsible and terrifying.
Marc Jacobs is one such designer. Across the US, his stores have been plastered with decidedly ghoulish “psychotic clown massacre” displays that many people are finding simply too much to stomach.
100 years ago 90,000 people flocked through the doors on the opening day of the Oxford street Selfridges store.
Over those 100 years there have been many iconic window displays and they have always been a leader in the world of retail design.
Design4retail love this recent window display that appeared in the London Selfridges department store.
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