It’s an interesting proposition; with waves of booklovers migrating to the use of electronic readers and buying e-books (waterstones.com sells approximately 30 e-books per hour from its stock of 15,000 titles) – will it mean both a demise in traditional tactile bookselling and an onslaught of inventive store displays to compete with Amazon, their online foe?
Despite the hit the bookselling market has already taken from Sony’s Reader product, Amazon will be launching their own version of the e-reader, the Kindle internationally this month, finally allowing UK users to purchase the wireless wonder than can download books in less than a minute via 3G technology. Launched to the US in late 2007, it is estimated that there will be over a million users of the Kindle by the end of 2009.
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Hot off the presses, our mob at Design 4 Retail are supporting the new Kickers collaboration with LEGO® by creating retail displays for the new Kickers Kick Hi range to be launched this October.
Naturally, we are delighted to work on such an iconic brand as Kickers and to support them in their new partnership with LEGO.
As always, we wanted to create retail displays that will really make an impact in-store and will communicate the fun loving personalities of these premium children’s products.
Kickers’ new range is targeted at children ages four to ten years, featuring the
Kickers Kick Hi boots with
LEGO detailing, including bricks on Velcro straps and eyelets. The Lego brick print is also featured on two of the styles in a rainbow of colours to reflect the
brand. Lego bricks and characters can also be easily attached to the shoes providing extra fun.
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August’s not the usual time of year that you’d consider starting to get festive, but major department stores across the UK have heralded the commencing of Christmas months in advance this year.
Decked out in Christmas decorations, trees and ornaments, retail store displays at Selfridges, Harrods and Fortnum and Mason have decided to capitalise on the late summer tourists to sell, sell, sell.
And it looks like they might just do that, as sales in Selfridges’ Christmas shop which opened on 8 August have soared by 43 per cent in the first week of trading compared with last year.
We can see the logic in spreading the Christmas spirit as consumers will tend to buy gifts over several months rather than weeks to spread the cost when given the opportunity.
But while traditionalists cry in to their Santa’s sacks, it looks like department stores up and down the country will be laughing all the way to the bank with the swag bags they’re likely to get thanks to their unseasonable displays in the face of the recession.
If you’re after an innovative way to promote your Christmas lines in store, Design 4 Retail could be your Santa’s little helper.
Give us a tinkle on 01455 203 352 or email enquiries@design4retail.net and we’ll put a Christmas wishlist together for you!
London’s most glamorous department store had yet another face lift late last month when 450 metres of uniquely steam-bent wood wrapped and weaved its way around the entrance and aisles of Harvey Nichols.
Designed by wood-bender Charlie Whinney, this latest offering to Knightsbridge’s store displays is the largest and most high profile project he’s worked on to date.
The Sloane ranger haven’s all-natural makeover not only extends through the store but outbreaks in to the shop fittings as matching coiled lampshades and elaborately steamed wooden headpieces for the store’s mannequins.
This highly innovative approach to retail display only enhances the department store’s reputation for fascinating window and in-store displays.
So if you’re in London, pop along to Sloane Street to catch sight of this wooden wonder. It’s there for six weeks before touring the country’s other Harvey Nichols’ window displays in Bristol, Dublin, Birmingham, Edinburgh, Leeds and Manchester.
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