TwitterThe quintessentially British brand, Joules has teamed up with Design4Retail for their expertise in producing exciting and on brand soft fitted shop displays.
This time around the casual country style clothing company has charged our resident retail designers with providing visually interesting shop-in-shop display units for the brand’s successful concessions dotted around the UK in an array of department stores.
Taking the opportunity to dabble with Joules’ cutesy prints, retro chic colour schemes and wholesome, stylish and practical branding, it’s a real treat for Design4Retail to come up with concepts that don’t demand clean cut lines and minimalist looks. Abundance of imagination is key with Joules, and that’s exactly what they’ll get.