Design 4 Retail are happy to announce that we have joined forces with G-Star Raw, known for its craftsmanship with ‘Raw’ luxury denim and footwear, to design and deliver POP (point-of-purchase) merchandise to 500 key and independent accounts across Europe.
The d4r team worked with G-Star’s footwear divison to design their point of purchase displays to encourage greater take-up of the brand. We created a strong brand “call out”, but would also enable a greater potential for sales in-store too.
G-Star Footwear allowed our design team the flexibility to come up with a completely new POP concept while still maintaining the integrity of the brand itself.
We used raw black steel for the POP design with a discreet logo for branding. The display stands were of a premium yet simplistic finish. The new merchandise kit includes an FSU to provide a key focal point for the brand, a logo block and shoe risers which will together enable the retailer to easily display the footwear throughout the store – from the shop window to the point of sale.
Look out for the new G-Star Footwear display stands and eye catching shoe risers next time you are out and about looking for some new shoes – they are bound to draw your attention.
The roll-out for G-Star Raw Footwear begins this month so expect to see our designs in a shop near you soon!
Hold on a minute; let’s get our tastebuds back under control because quite frankly we’re salivating after seeing the snazzy new range of packaging chocolate retail giants Thorntons are launching on to the high street.
Almost a refined regurgitation of everything adored about the iconic circular Charbonnel et Walker chocolatiers truffle box packaging, the Thornton’s version is muted and enhanced with frosted matte palettes and combined with strong graphic text.
The hatbox design has always been successful in establishing quality brands as being just that whilst providing the connoisseur with enough fine chocolate to linger on the tongue rather than to gorge yourself upon.
In adopting the less is more strategy to packaging, Thorntons have managed to establish themselves as an important player in the market, something chocoholics like ourselves have known for a while!
For brands in the know, more and more companies are looking at their packaging as well and turning to Point Of Purchase experts and packaging enthusiasts like Design4Retail for advice.
If your POP packaging could do with a facelift, give us a call on 01455 203 352 or email enquiries@design4retail.net
Schuh is one of the UK’s leading fashion footwear retailers, with 54 branches nationwide and 14 concessions within Republic. Retail design specialists, design4retail have been working with Schuh for five years now having developed and produced Point-of-Purchase (POP) merchandise for both Schuh itself and also for the many brands that it carries in-store. (Read more)
Design4Retail, the retail design specialists have been awarded the contract to create new point-of-purchase (POP) material to support Merrell’s highly successful footwear range. The new POP will be launched in outdoor retailer’s Blacks stores from late February. (Read more)
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