Hot off the presses, our mob at Design 4 Retail are supporting the new Kickers collaboration with LEGO® by creating retail displays for the new Kickers Kick Hi range to be launched this October.
Naturally, we are delighted to work on such an iconic brand as Kickers and to support them in their new partnership with LEGO.
As always, we wanted to create retail displays that will really make an impact in-store and will communicate the fun loving personalities of these premium children’s products.
Kickers’ new range is targeted at children ages four to ten years, featuring the
Kickers Kick Hi boots with
LEGO detailing, including bricks on Velcro straps and eyelets. The Lego brick print is also featured on two of the styles in a rainbow of colours to reflect the
brand. Lego bricks and characters can also be easily attached to the shoes providing extra fun.
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In the face of unemployment spiralling out of control and the wide spread debt suppressing the UK population during the current recession, an interesting outcome has been that luxury alcoholic products are flying off the shelves.
We’re not talking bog standard here, but the premium brands – which is odd given the results of research recently carried out by the International Wine and Spirit Record showing the market share increasing.
For example, sales of standard champagne brands have shrunk from 55.12% to 53.72%, whilst luxury champagne has grabbed a morsel more of the market share (up from 42.6% to 44%) over the last two years.
Interestingly, the way that premium alcohol has achieved this is largely by re-establishing older brands, and repackaging them in smaller proportions.
By reducing the bottle volume, say 75cl traditionally now appears in a 50cl bottle, and improving the packaging to appear more attractive, alcoholic brands are still retailing for the same price. Cunning heh? Sadly, we’re all too eager to snap it up so premium brands get away with this daylight robbery.
Prestigious champagne brand Taittinger has repackaged its full range in a bid to ensure that their six products are readily identifiable with the brand. Identically shaped labels, branded foils and smaller neck collars have been key to achieving this.
Keeping the redesign inhouse, artistic director Vitalie Taittinger, and daughter of managing director Pierre-Emmanuel Taittinger, was tasked with a redesign that respected ‘the existing codes of the house’.
She was to continue the tradition of evolutionary rebranding, rather than revolutionary in order to coordinate the display of their branded products.
What is remarkable is that sales are expected to continue to soar during the recession, as while society struggles financially, the desire to treat themselves to the occasional luxury will keep the premium market afloat.
And it’s not packaging alone that the drinks market is concentrating on. Vinance have recently gone through a whole rebranding process to bring their brand up-to-date.
This includes everything from their logo, down to their packaging, all in a bid to improve their positioning in the market place. This kind of thing isn’t a short process, but in the long run, as Taittinger and Vinance will discover, can be very lucrative.
Source
Hold on a minute; let’s get our tastebuds back under control because quite frankly we’re salivating after seeing the snazzy new range of packaging chocolate retail giants Thorntons are launching on to the high street.
Almost a refined regurgitation of everything adored about the iconic circular Charbonnel et Walker chocolatiers truffle box packaging, the Thornton’s version is muted and enhanced with frosted matte palettes and combined with strong graphic text.
The hatbox design has always been successful in establishing quality brands as being just that whilst providing the connoisseur with enough fine chocolate to linger on the tongue rather than to gorge yourself upon.
In adopting the less is more strategy to packaging, Thorntons have managed to establish themselves as an important player in the market, something chocoholics like ourselves have known for a while!
For brands in the know, more and more companies are looking at their packaging as well and turning to Point Of Purchase experts and packaging enthusiasts like Design4Retail for advice.
If your POP packaging could do with a facelift, give us a call on 01455 203 352 or email enquiries@design4retail.net
Design4Retail based in Bitteswell, Lutterworth, has this month celebrated five years in business as one of the UK’s leading retail design specialists providing a design and installation service for point of sale, promotional displays, store interiors and ‘shop-in-shop’ environments for major UK brands.
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