Posts Tagged ‘point of sale (POS)’

Despite traditional notions of festive party-goers knocking back alcoholic shorts of brandy or glasses of wine and egg-nog, the reality is that most consumers of alcohol around the Christmas period tend to buy in longer drinks (like ale, beer and cider) that are less alcoholic in content and offer refreshment to the inevitable central-heating induced thirst.

It is due to this that so much in-store display space will be afforded to Long Alcoholic Drinks (LADs) over the coming weeks in supermarkets and convenience stores up and down the country. Retailers recognise the value in the product placement of branded alcoholic drinks on display as they are aware that it is these products that will drive festive business.

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After producing new point-of-sale displays for lingerie brand stalwarts Triumph and Sloggi, our efforts have been recognised by the cream of the crop in UK retail design.

The custom designed hang-sell units, complementary brand wall treatments and large gondolas we created will be appearing in more than 100 stores nationwide this autumn.

We’re really pleased to see Design Week featuring Design4Retail’s work, click here to read their article.

We like a laugh at Design 4 Retail, and this story has definitely tickled our funny bone, because it literally is bananas.

Macey’s, a Utah based grocery store is to unveil a world record attempt in-store display of more than 165,000 bananas for 26 August 2009.

This mellow yellow point of sale (POS) counter display is being sponsored by global fruit giant Dole who initiated the fruit frenzy back in 2002 when a fellow Macey’s store in Salt Lake City displayed 65,000 pounds of bananas.

Stolen of their title in December 2004, Remke Markets in Kentucky claimed the title from Macey’s with their display stand. But they’re about to go one better…

For anyone interested, Dole’s Bobby Banana character is expected to attend the unveiling event. Exciting stuff.

Perhaps not. Although at least there’s a massive sale on bananas to shift the lot after the record’s been beaten.