Design4Retail love this new packaging design from heinz Ketchup for all you undecisive people out there.
The product is the same but the way it is packaged and served to you has changed for the sachets you get in fast food outlets and restaurants. The new packaging allows you to make a choice between dipping or squeezing! (Read more)
We have worked with a lot of companies on their packaging but nothing quite to this scale!
As a massive PR stunt the makers of Mini, BMW have come up with a great packaging design for one of their cars, yes that’s right their Mini has a box!!
They designed a box big enough to fit a full scale Mini Cooper as if it had been picked up off the shelf of a local supermarket and the box discarded.
The boxes obviously became a talking point for those who happened to notice them , and lets be honest they weren’t that difficult to spot.
The stunt is in keeping with their “fun” mini brand. Its all part of the “It’s a Mini adventure” slogan.
Back in December 2008, Dell set a target to reduce their packaging volume by 10% , equating to nearly 20m pounds of material.
They have also set a target to increase the amount of recycled packaging by 40% and increase the amount of recyclable material in packaging by 75%, all by 2012.
(Read more)
Design4retail are always interested in looking at different ways in which companies brand their products.
Kellogg’s latest idea caught design4retail’s eye after they are said to be branding their cereal in ways that we would never have imagined.
They are looking to use a laser to display their brand clearly across each and every cornflake that the put in their Cornflakes box.
A limited number of boxes filled with their laser branded cereal will be put into production before they decide whether or not to brand some cereal pieces in every box.
Kellogg’s have embarked on this project to further emphasise the fact that they do not produce cereal for any other brand.
This includes the cheaper supermarket brands that have been keen to package their cereals in boxes with many similarities.
Hold on a minute; let’s get our tastebuds back under control because quite frankly we’re salivating after seeing the snazzy new range of packaging chocolate retail giants Thorntons are launching on to the high street.
Almost a refined regurgitation of everything adored about the iconic circular Charbonnel et Walker chocolatiers truffle box packaging, the Thornton’s version is muted and enhanced with frosted matte palettes and combined with strong graphic text.
The hatbox design has always been successful in establishing quality brands as being just that whilst providing the connoisseur with enough fine chocolate to linger on the tongue rather than to gorge yourself upon.
In adopting the less is more strategy to packaging, Thorntons have managed to establish themselves as an important player in the market, something chocoholics like ourselves have known for a while!
For brands in the know, more and more companies are looking at their packaging as well and turning to Point Of Purchase experts and packaging enthusiasts like Design4Retail for advice.
If your POP packaging could do with a facelift, give us a call on 01455 203 352 or email enquiries@design4retail.net
Nando’s know how to sell food. But they’ve just become even better at it.
Launching a new range of packaging which has been designed to incorporate content generated by their own consumers, Nando’s new takeaway containers ask a host of challenging questions to get their customers soul-searching whilst chowing down on some peri peri delights.
It was determined in the extensive research Nando’s carried out that combining fun iconography with social commentary and philanthropy was the way forward for the international brand.
They’ve teamed this nice range with a website to continue the dialogue with their customers, inviting them to respond to their tantalising questions online.
If you fancy a look at how the champions in chicken are doing it for themselves with questions like “Life. What’s it all about then?” or “What should you be famous for?”, then hop along to yourchirp.com
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