Disney have been “dreaming big” after receiving support from Apple big-wig Steve Jobs during their latest rebranding exercise. Jobs’ “dream big” mantra is responsible for Apple’s hit retail design concept of iconically styled stores with vast glass and granite surfaces.
Disney will be remodelling its 340 American and European stores following their consultation with the Apple boss and providing a visionary “Imagination Park” in place of each store, and bucking the trend of simply refurbishing and churning out old hat concepts.
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Exciting times are afoot as we discover that UK traders will soon be banned from displaying cigarettes in shops in the government’s latest bid to reduce the number of under-age smokers.
In a true battle of the wills, one of the country’s leading QCs Lord Pannick advised the government to inform the European Commission before passing any laws that would prohibit the display of cigarettes in stores.
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It’s always a tricky conundrum; how do you enhance and update an established brand without diluting its core feel?
We here at Design4Retail are always looking for examples of well considered window displays that achieve the right balance. While we work very closely with Lacoste in the UK, ensuring they have the best in-store displays possible, it would seem our American counterparts have the same work ethos.
To launch Lacoste’s new Lacoste Red! collection in their New York flagship store, a really strikingly designed display was in order. The iconic brand chose to place a full-sized light box display a la Saturday Night Fever in the window of the Manhattan based meatpacking district store.
Reminiscent of sharp white suits and John Travolta styled disco dancing, the kitsch nostalgia evoked from this clever retail design concept taps in to the public consciousness no matter which generation they belong to.
The window display’s installation comprises of a 12×14x14 light box display, constructed from plexi and backlit using fluorescent lights within the store entrance. Lights were then filtered through red and white fabric, and juxtaposed against a vinyl overlay disco themed patterned floor for a really fun in-store display.
Cast against the retail display’s back wall are action shots of models superimposed against each other, all wearing new products to promote the new line.
In the foreground mannequins display the products to add a dimension of tactility to the display. Cleverly, the display connects outwardly with the products in store as a red line stretches out from the window display and winds through the shop floor.
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We like a laugh at Design 4 Retail, and this story has definitely tickled our funny bone, because it literally is bananas.
Macey’s, a Utah based grocery store is to unveil a world record attempt in-store display of more than 165,000 bananas for 26 August 2009.
This mellow yellow point of sale (POS) counter display is being sponsored by global fruit giant Dole who initiated the fruit frenzy back in 2002 when a fellow Macey’s store in Salt Lake City displayed 65,000 pounds of bananas.
Stolen of their title in December 2004, Remke Markets in Kentucky claimed the title from Macey’s with their display stand. But they’re about to go one better…
For anyone interested, Dole’s Bobby Banana character is expected to attend the unveiling event. Exciting stuff.
Perhaps not. Although at least there’s a massive sale on bananas to shift the lot after the record’s been beaten.
Jack Wills, a leading clothing chain marketed towards affluent students, received a public whipping after their Gloucester branch’s shop display used cigarettes and discarded bottles in its window display to promote the Oxford University image that’s core to their recent campaign.
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