It’s as ridiculous as it sounds. Imagine wandering down your local high street doing your regular window-licking and you spot a couple of sheep roaming around in a shop window munching on some weeds.
The quintessentially British brand, Joules has teamed up with Design4Retail for their expertise in producing exciting and on brand soft fitted shop displays.
This time around the casual country style clothing company has charged our resident retail designers with providing visually interesting shop-in-shop display units for the brand’s successful concessions dotted around the UK in an array of department stores.
Taking the opportunity to dabble with Joules’ cutesy prints, retro chic colour schemes and wholesome, stylish and practical branding, it’s a real treat for Design4Retail to come up with concepts that don’t demand clean cut lines and minimalist looks. Abundance of imagination is key with Joules, and that’s exactly what they’ll get.
The NBC Experience Store in New York is currently playing host to a rather smart marketing tool.
Bravo, an NBC owned TV channel has been promoting their Top Chef reality show in the store’s window in Rockefeller Plaza by installing an interactive casino.
Passers-by can play by texting two interactive slot machines from their mobiles. The slot machines appear across 8 linked up LCD walls, and generate reciprocal messages to the sender telling them how to redeem various prizes.
All participants have the opportunity to win $5000 and the chance to visit Top Chef whilst being filmed in Las Vegas.
Cunningly casino themed to get the public excited about the next series of Top Chef, this snazzy piece of window display marketing provides Bravo with some pretty impressive stats on who and when texted the slot machine screens to play.
The new season of Top Chef starts screening on 19 August in the US and the interactive motion triggered window will remain on display until 31 August 2009.
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