Posts Tagged ‘Design4Retail’

Design4Retail are once again on the lookout for another team member and it could be you!

If you’ve got what we are looking for you could find yourself working for us as we expand to meet the growing demand for our services.

We have a creative job vacancy available for :-

New Business Development/Key Account Manager

For your application to be successful D4R are looking for a creative dynamic who is passionate about retail design with previous experience of working with a design agency.

You also need to have experience and contacts in Fashion and Mobile Technology.

We are looking for someone with a can do attitude who wants to work for a can do creative agency.

In return we will provide you with a nice working environment, friendly colleagues, the opportunity to work with large clients such as Kickers, Selfridges, Clarins and Triumph and a good salary to top it off.

If you think you have what it takes then send a copy of your CV to Chris.

All applications will be received in strict confidence.

Design 4 Retail are happy to announce that we have joined forces with G-Star Raw, known for its craftsmanship with ‘Raw’ luxury denim and footwear, to design and deliver POP (point-of-purchase) merchandise to 500 key and independent accounts across Europe.

The d4r team worked with G-Star’s footwear divison to design their point of purchase displays to encourage greater take-up of the brand. We created a strong brand “call out”, but would also enable a greater potential for sales in-store too.

G-Star Footwear allowed our design team the flexibility to come up with a completely new POP concept while still maintaining the integrity of the brand itself.

We used raw black steel for the POP design with a discreet logo for branding. The display stands were of a premium yet simplistic finish.  The new merchandise kit includes an FSU to provide a key focal point for the brand, a logo block and shoe risers which will together enable the retailer to easily display the footwear throughout the store – from the shop window to the point of sale.

Look out for the new G-Star Footwear display stands and eye catching shoe risers next time you are out and about looking for some new shoes – they are bound to draw your attention.

The roll-out for G-Star Raw Footwear begins this month so expect to see our designs in a shop near you soon!

Design4retail are always interested in looking at different ways in which companies brand their products.

Kellogg’s latest idea caught design4retail’s eye after they are said to be branding their cereal in ways that we would never have imagined.

They are looking to use a laser to display their brand clearly across each and every cornflake that the put in their Cornflakes box.

A limited number of boxes filled with their laser branded cereal will be put into production before they decide whether or not to brand some cereal pieces in every box.

Kellogg’s have embarked on this project to further emphasise the fact that they do not produce cereal for any other brand.

This includes the cheaper supermarket brands that have been keen to package their cereals in boxes with many similarities.

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Kickers recently asked design 4 retail to come up with a ‘pop up’ hang out for the stars at T4 on the beach.

We reacted by producing a flat pack set of card furniture to give a lounge feel to the corner of the Talent Retreat tent.

The items included a 2 seater sofa, book case, coffee table and standard lamp. The use of card stemmed from their already successful in-store campaign where they have used it for brand devices.

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Diesel do it again this Autumn/Winter with a new online campaign that can also be seen make a statement on the high street.

‘Extreme Weather Washes’ sees the brand quite literally, demolish what was once a premium looking high street store on Carnaby St, London, into something that resembles the aftermath of a violent storm.

To further build on the campaign, the windows displays depict scenes of total carnage subtly laced with key pieces from the current collection.

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The quintessentially British brand, Joules has teamed up with Design4Retail for their expertise in producing exciting and on brand soft fitted shop displays.

This time around the casual country style clothing company has charged our resident retail designers with providing visually interesting shop-in-shop display units for the brand’s successful concessions dotted around the UK in an array of department stores.

Taking the opportunity to dabble with Joules’ cutesy prints, retro chic colour schemes and wholesome, stylish and practical branding, it’s a real treat for Design4Retail to come up with concepts that don’t demand clean cut lines and minimalist looks. Abundance of imagination is key with Joules, and that’s exactly what they’ll get.

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This is such an amazing window display we’re surprised we’ve not seen it attempted elsewhere before.

Us at Design4Retail think, perhaps, it’s because of the sheer scale of effort that must have gone in to Juicy Couture’s winter wonderland window display creation.

Set back from a sheer expanse of glass that’s uninterrupted except for a single solitary letterbox, a two-storey building façade steals the show.

With its own window displays, apartment balconies overhead and permanent window-lickers poised below, this impressive scene’s finishing touch is that all the mannequins neatly display the brand’s product lines to maximum effect.

When you hear the phrase “life imitates art” you can see what Andy Warhol was getting at by looking at this utterly stunning piece of retail design.

In a scene mimicking real life, consumers lust after commercial objects to imitate the display itself. Very clever, we’re just envious we didn’t think of it first!

And it’s a shame we’ve only just stumbled over this as it was their retail design presentation for last Christmas, although now we come to think about it, they’ve got to go one better this year surely? And Design 4 Retail just can’t wait to see what it will be.

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Bangkok, perhaps surprisingly, is becoming a bit of a world leader in where truly innovative retail design concepts are headed. The key to this country’s success has been in creating environments that the public willingly revisits.

Named the “humanscape”, the idea is one that makes sense really – create spaces that people enjoy to be in and the retail dimension of the environment becomes part of the wallpaper.

Many who experience the humanscape retail design concept may not be aware of its subtle yet penetrating impact, what they do find however is the impulsive impact to their wallets they have little control over.

The future of retail design is clever and customer experience focused rather than drawing upon product lines and standalone retail displays in order to create an impact.

The key to its success is in positioning with other companies who have sympathetic retail lines but who do not detract from your own company’s unique offering. Not rocket science you’d think, but taking the right opportunity to position your business in the right environment for subliminal sales takes time and planning.

The essence of the humanscape is in recognising that design and business are no longer foes that pit the fluffy arty types against go-getters who’d sell their granny given half a chance.

Instead, companies need to accept that successful business strategies view retail design as being an essential component that adds value to their existing brand recognition, or in establishing an appropriate tone and reputation for new businesses with retail design doing the hard work for them.

A fantastic example of this is the open-air retail design J-Avenue shopping centre development in Soi Thong Lor, Bangkok, where dining spaces become comfortable lifestyle hubs to lazily browse the internet whilst eating for an hour or so, extending the home experience out of the house into a more social arena.

This customer-centric approach sets a new tone for shopping spaces to enable consumer engagement by considering the retail design environment as a factor that will sustain business in the future.

We at Design4Retail adore this concept, but it’ll only start to become reality when property developers see the value in creating clever customer experiences.

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It’s always a tricky conundrum; how do you enhance and update an established brand without diluting its core feel?

We here at Design4Retail are always looking for examples of well considered window displays that achieve the right balance.  While we work very closely with Lacoste in the UK, ensuring they have the best in-store displays possible, it would seem our American counterparts have the same work ethos.

To launch Lacoste’s new Lacoste Red! collection in their New York flagship store, a really strikingly designed display was in order. The iconic brand chose to place a full-sized light box display a la Saturday Night Fever in the window of the Manhattan based meatpacking district store.

Reminiscent of sharp white suits and John Travolta styled disco dancing, the kitsch nostalgia evoked from this clever retail design concept taps in to the public consciousness no matter which generation they belong to.

The window display’s installation comprises of a 12×14x14 light box display, constructed from plexi and backlit using fluorescent lights within the store entrance. Lights were then filtered through red and white fabric, and juxtaposed against a vinyl overlay disco themed patterned floor for a really fun in-store display.

Cast against the retail display’s back wall are action shots of models superimposed against each other, all wearing new products to promote the new line.

In the foreground mannequins display the products to add a dimension of tactility to the display. Cleverly, the display connects outwardly with the products in store as a red line stretches out from the window display and winds through the shop floor.

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What’s the grandest opportunity you can imagine to provide high profile retail design concepts for?

A high street worth of shops? An entire shopping centre? Either would be an absolute dream, but we think we’ve found a real corker that Design4Retail would love to get their hands on.

Imagine being responsible for designing and fitting the retail armature, an art gallery and a 2-storey shopping centre all on board an ocean liner that will sail from continent to continent, viewed by thousands of affluent customers and impacting their retail experience.

That’s exactly the opportunity that’s been presented by Royal Caribbean Cruise Lines to design their new liner, Celebrity Equinox.

The largest and most innovative ship within their fleet, Equinox is sister to the already impressive Celebrity Solstice, which launched in November last year.

Solstice’s greatest achievement was in re-establishing the battlelines in liner design and set new benchmarks for the cruise industry.

This spanky new sailing development‘s design will be informed by the way existing users of the Solstice use public spaces to bring the Equinox enhanced levelsl of luxury, style, comfort and choice to its 2,850 guests.

An incredibly exciting retail design prospect that we just wish we’d got our hands on first!

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