Diesel do it again this Autumn/Winter with a new online campaign that can also be seen make a statement on the high street.
‘Extreme Weather Washes’ sees the brand quite literally, demolish what was once a premium looking high street store on Carnaby St, London, into something that resembles the aftermath of a violent storm.
To further build on the campaign, the windows displays depict scenes of total carnage subtly laced with key pieces from the current collection.
Here’s a really novel idea.
You’re the producer of high-end designer style carrier bags and how do you promote yourself?
Well, this packaging company have taken what they know about their end users and used it to profile themselves as a serious contender on the high street.
Very clever, they’ve lifted and copied the white fabric back lit look so often imitated for its synonymous style connotations and simply added into the foreground an array of figure outlines carrying bags they would produce themselves and printed with statements like “We make your shopping bags” and “Custom Design”.
Incredibly simple retail design approach, but more importantly this raw window display hits all the right notes in establishing the company amongst the masses.
A cunningly useful piece of self-promotion and some nice PR that Design 4 Retail would do well to mimic!
As our old Design Technology teachers used to say, “it’s not copying, it’s research”. Well, there’s no need to reinvent the wheel, is there?!
No joke, Louis Vuitton knows how to make a scene stylishly.
Check out this YouTube snippet of their designer window display with a difference.
Taking the average woman on the street as an innocent bystander, you can’t help but watch as your eyes are drawn to LV’s Speedy history conveyor belt around the perimeters of the store.
This clever conveyor installation pushes the iconic Speedy bags along through time mimicking the belts you find in airport arrivals.
Zipping back and forth between the years to showcase a rich history of what has become one of the most classic and notorious “It” bags of all time, easily rivalling Chanel’s infamous 2.55 style.
This is retail design with a difference, as rarely do luxury brands manage to pull off presentations of their archives with such style without appearing overtly arrogant in doing so.
The dynamics of this particular window display is what we at Design 4 Retail really love about Louis Vuitton’s showcase, and one that’s guaranteed to make a lasting impression upon anyone who sees it.
Exciting times are afoot; always a fan of the beautifully presented window and in-store displays offered by international jewellery powerhouse, Tiffany, Design 4 Retail are pleased to hear that the established brand is moving in a less formal direction to engage a different type of consumer.
This new style is reflected in a new Tiffany store opening this month at University Village, Seattle. With doors constructed from glass rather than the formidable stainless steel monolithic entrances usually seen at Tiffany, the hope is that the relaxed retail environment will remove the intimidation some customers feel when entering the statuesque store.
The more casual approach is in tone with the change in sales technique Tiffany is experimenting with. Take for example their new tactic of displaying pieces on table tops, allowing customers to freely touch without asking permission, and their use of “organic” large sculptural figure displays to present their collection.
It’s leaps away from the fusty image of locked glass cabinets that used to come to mind when thinking of Tiffany jewellery. Fortunately, now the “look, don’t touch” attitude has disappeared to be replaced with a much more inviting “please look and feel free to touch”.
Retaining the upscale brand identity and achieving mass appeal as an approachable style house for fashionable jewellery can’t have been easy, but the retail design presentation now offered promises to clinch the deal for them.
It is expected that Tiffany will open as many as 70 stores in the style of Seattle’s University Village retail unit by 2020. If only there were a few more over in the UK!
We’re not shy about blowing our own trumpet at Design 4 Retail, especially not when our window displays look as good as this.
Tasked with promoting the urban clothing mover and shaker G-Star RAW’s new footwear collection in downtown Barcelona, we rose to the challenge with an innovative product display at the RoyAlty Shoes Gallery on Portal de l’Angel.
Garnering some serious fashion kudos, G-Star RAW has showcased at New York Fashion Week and been used in runway modelling in recent years. The high profile fashion brand is renowned for an industrial and construction focused styling.
Using lit acrylic cubes which house the new footwear collection and are set upon office chair structures, the product display is certainly an example of Design4Retail’s ability to enhance a brand vision while producing unusual window displays.
If your displays could do with a facelift, give us a call on 01455 203 352 or email enquiries@design4retail.net
We constantly talk about jaw dropping window displays and innovative interior design, and here’s yet another example of how it’s done right.
MagMa is an awesome example of innovative retail interior design. The funky book, gift and gadget shop based in Covent Garden knows how to attract a crowd and stand out from the hordes of shops in the West End.
All the furniture is well designed and engineered to be extremely durable and stylish.
Surprisingly this is not a temporary store promotion but a permanent retail interior that was installed almost 2 years ago. Everything is fire rated so no worries about the store going up in smoke. Never the less it should be the cheapest retail interior to fit out again!
This certainly holds the flag for eco friendly and recyclable 3D retail design and display.
It’s always a tricky conundrum; how do you enhance and update an established brand without diluting its core feel?
We here at Design4Retail are always looking for examples of well considered window displays that achieve the right balance. While we work very closely with Lacoste in the UK, ensuring they have the best in-store displays possible, it would seem our American counterparts have the same work ethos.
To launch Lacoste’s new Lacoste Red! collection in their New York flagship store, a really strikingly designed display was in order. The iconic brand chose to place a full-sized light box display a la Saturday Night Fever in the window of the Manhattan based meatpacking district store.
Reminiscent of sharp white suits and John Travolta styled disco dancing, the kitsch nostalgia evoked from this clever retail design concept taps in to the public consciousness no matter which generation they belong to.
The window display’s installation comprises of a 12×14x14 light box display, constructed from plexi and backlit using fluorescent lights within the store entrance. Lights were then filtered through red and white fabric, and juxtaposed against a vinyl overlay disco themed patterned floor for a really fun in-store display.
Cast against the retail display’s back wall are action shots of models superimposed against each other, all wearing new products to promote the new line.
In the foreground mannequins display the products to add a dimension of tactility to the display. Cleverly, the display connects outwardly with the products in store as a red line stretches out from the window display and winds through the shop floor.
Just because the nation’s finances have gone to pot doesn’t mean that innovative new brands and retailers won’t start up. They’re still out there, but they’re just having to be a lot more cautious.
Struggling with the necessary set up costs to go it alone, a trend is starting to emerge. Concessions within department stores or other shops provide the platform necessary to build a brand presence from scratch in an environment already populated by the clientele you require.
Furthermore, a concession is far less risky than committing to a lease you can’t be sure you’ll be able to pay.
Setting up a kiosk in an existing retail environment undoubtedly has many advantages to new retailers; however, the difficulty remains that the newer brand will be fighting for attention within surroundings that are insistent on overseeing their brand isn’t diluted by the appearance of the concessions.
It’s important in this situation to ensure the kiosk you open is appropriately located with other brands that share a similar vision and audience. As much as the desire to remove yourself from competition is high, by clustering with other similar concessions, the chances of being found by the customers you’d like is generally always higher.
A recent example of where the concession model has been successful is Snog frozen yoghurt. With standalone stores in London’s South Kensington and Soho, Snog envisages being successful in an array of locations; including airports, train stations, cinemas and shopping centres.
This month a further Snog concession was opened in the Westfield shopping centre in London.
Although Snog’s presence was controlled to an extent in the centre’s requirement that the concession be freestanding. What they got was a glossy, dimpled and curved standalone display kiosk that’s pretty lush.
With a policy of vinyl graphics being a no-no in the centre, the accents that are carried across Snog’s other outlets were at risk of dilution. Instead the graphics are to be incorporated in to stylised tables.
Looks good to us here at Design 4 Retail!
After producing new point-of-sale displays for lingerie brand stalwarts Triumph and Sloggi, our efforts have been recognised by the cream of the crop in UK retail design.
The custom designed hang-sell units, complementary brand wall treatments and large gondolas we created will be appearing in more than 100 stores nationwide this autumn.
We’re really pleased to see Design Week featuring Design4Retail’s work, click here to read their article.
Hold on a minute; let’s get our tastebuds back under control because quite frankly we’re salivating after seeing the snazzy new range of packaging chocolate retail giants Thorntons are launching on to the high street.
Almost a refined regurgitation of everything adored about the iconic circular Charbonnel et Walker chocolatiers truffle box packaging, the Thornton’s version is muted and enhanced with frosted matte palettes and combined with strong graphic text.
The hatbox design has always been successful in establishing quality brands as being just that whilst providing the connoisseur with enough fine chocolate to linger on the tongue rather than to gorge yourself upon.
In adopting the less is more strategy to packaging, Thorntons have managed to establish themselves as an important player in the market, something chocoholics like ourselves have known for a while!
For brands in the know, more and more companies are looking at their packaging as well and turning to Point Of Purchase experts and packaging enthusiasts like Design4Retail for advice.
If your POP packaging could do with a facelift, give us a call on 01455 203 352 or email enquiries@design4retail.net
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