Design 4 Retail are happy to announce that we have joined forces with G-Star Raw, known for its craftsmanship with ‘Raw’ luxury denim and footwear, to design and deliver POP (point-of-purchase) merchandise to 500 key and independent accounts across Europe.
The d4r team worked with G-Star’s footwear divison to design their point of purchase displays to encourage greater take-up of the brand. We created a strong brand “call out”, but would also enable a greater potential for sales in-store too.
G-Star Footwear allowed our design team the flexibility to come up with a completely new POP concept while still maintaining the integrity of the brand itself.
We used raw black steel for the POP design with a discreet logo for branding. The display stands were of a premium yet simplistic finish. The new merchandise kit includes an FSU to provide a key focal point for the brand, a logo block and shoe risers which will together enable the retailer to easily display the footwear throughout the store – from the shop window to the point of sale.
Look out for the new G-Star Footwear display stands and eye catching shoe risers next time you are out and about looking for some new shoes – they are bound to draw your attention.
The roll-out for G-Star Raw Footwear begins this month so expect to see our designs in a shop near you soon!
You’ve heard the old adage – get a hat, get ahead. Well, New Era, have got ahead – by making hats.
Currently the largest and fastest growing global headwear company, New Era are makers of cool and trendy baseball hats that can be seen on the heads of everyone from MTV rappers through to the clean-living baseball players.
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We’re not ones for blowing our own trumpets when it comes to delivering great retail design for our clients, but sometimes we just can’t help ourselves. It’s sort of like winning a BAFTA or an Olympic gold medal – you don’t want to brag, but you do want to share in the glory with your close friends, because you’re proud.
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If you’re passing through Selfridges London check out the fantastic retail design pop up space for Puma. Behind the genius pop up space are D4R, and renowned painter Kehinde Wiley who together have bought a splash of African colour and magic to men’s department.
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If you make it to the ripe old age of 100 you can generally expect a nice little card from the Queen, congratulating you on your longevity.
While Fred Perry might not have got a knock from Mr Postie, he’s got one better. To celebrate his centenary we’ve pulled out all the stops and as a birthday treat D4R have given him a spectacular window display. Woohoo. (Read more)
Design 4 Retail have been working with Triumph and Sloggi to produce these display stands to be placed throughout a number of stores in the UK and Ireland.
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Design 4 Retail are pleased to announce that we have just successfully handed over yet another D4R designed store for 2Seasons, that’s the seventh this year…with a few more in the pipeline for early 2010.
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If you’re looking for true British class, then you don’t need to look further than Fred Perry. While other fashions have come and gone, Fred Perry t-shirts have lasted the test of time. For more than half a century the FP brand has been synonymous with style and fashion.
And to add to the continuing success, the fashion brand has paired up with McKenzie to create a range of awesome new polo shirts for JD Sports.
(Read more)
Kickers recently asked design 4 retail to come up with a ‘pop up’ hang out for the stars at T4 on the beach.
We reacted by producing a flat pack set of card furniture to give a lounge feel to the corner of the Talent Retreat tent.
The items included a 2 seater sofa, book case, coffee table and standard lamp. The use of card stemmed from their already successful in-store campaign where they have used it for brand devices.
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The quintessentially British brand, Joules has teamed up with Design4Retail for their expertise in producing exciting and on brand soft fitted shop displays.
This time around the casual country style clothing company has charged our resident retail designers with providing visually interesting shop-in-shop display units for the brand’s successful concessions dotted around the UK in an array of department stores.
Taking the opportunity to dabble with Joules’ cutesy prints, retro chic colour schemes and wholesome, stylish and practical branding, it’s a real treat for Design4Retail to come up with concepts that don’t demand clean cut lines and minimalist looks. Abundance of imagination is key with Joules, and that’s exactly what they’ll get.
(Read more)
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