Our task was to create a logo and identity for a new art gallery opening in Market Harborough. The gallery would be a space for artwork and sculptures to be displayed and it would also house workshops for budding artists. Resident artists will teach and guide prospective students through their choice of workshops. It was to this end the name and identity needed to feel very open and welcoming.
Many of the items within the gallery are of a high price point so the identity also needed to reflect this by being premium in nature. The logo was supported by a welcoming tone of voice and simple and clean graphic style which allowed the artwork to take centre stage. Smaller details of crafted elements were also introduced to emphasise the artisan nature of the brand. The identity was applied to the fascia and various elements within the gallery.